Joaquín Araújo (Madrid, December, 31- 1947)
Now is the turn for a Spanish one, and besides many great Spanish poets, this one is without a doubt the best Nature writer of our times. There are many international awards and recognitions that this man has received, both for his work as a promoter of the innumerable treasures of nature and for his work as a writer. Is impressive how many documentaries, publications, radio and television programs, and projects related to the conservation of the natural environment this man has created, directed or conducted (and many times, all at once).
And yet, in this country (Spain) of ours, for the majority he is a complete stranger. It would suffice to say that he worked hand in hand with Félix Rodríguez de la Fuente, in the creation of the mythical series “El Hombre y la Tierra” (one of the greatest tv programs on Nature ever in the story of Spanish television), to situate him. But it is not like that, and it would also be unfair, because he has done so much more.
I discovered him a long time ago, in a Radio3 program (an alternative and disruptive Spanish radio station). His voice immediately captivated me. More than his voice, the tempo he used when speaking. A timeless tempo. His language was unusually rich, but it was neither pedantic nor academic. He mixed cult words with expressions and popular words almost forgotten, from a deeply rural Spain strongly connected with its surroundings. Listening to him was like a balm. He said beautiful things about everyday events and actions, but without being cloying. They were beautiful simply because he called them by their names. Disused names, cornered by progress, which he polished up, almost absentmindedly. He made me think that speaking well, and cultivating our vocabulary, is a way of taking care of ourselves and others. Speaking beautifully and with a significant dose of truth feels good and helps you live better. After listening to him, I am convinced of it.
When I read his book “Trees will teach you to see the forest” (2020, Ediciones Critica), I felt the same again. He wrote as he spoke (or vice versa). His knowledge is vast, but he never makes you feel bad about it. On the contrary, there is no page that does not invite you to learn more, to continue asking yourself. He is an eminent cultivator of curiosity and wonder (apart from being an ecological farmer on his farm in Las Villuercas in Cáceres). He has planted as many trees as days he has lived (about 25,000). He is a man of action, who writes what he thinks (and feels) and does what he says. Both he and his book immediately became a reference for me.
In the words of Araújo himself: “…everything that this book contains is intended to lead to the necessary and urgent recognition of what the trees did and do for us with the aim that some reciprocity dawn.” And he gets it. At the end of the book, one feels enormously grateful and indebted to the forest, and in general to the entire plant kingdom.
Another of his printed jewels “The Pleasure of Contemplating” (2015, Ediciones Carena) invites us to the now rare occupation of contemplating. And of course, it is about contemplating our natural environment, our landscapes, the space “of liveliness”, as he calls it.
“Missing the great spectacle of natural environments is the first step to losing them altogether… I have maintained, for a long time, that all unfelt landscape is already dead”
“…contemplation includes, by including you in the plots of liveliness, the possibility of being instructed in the essential by the essential”
The book is full of pearls that, whether in the form of aphorisms or poems, speak directly to the heart, the only muscle capable of provoking and generating change.
Here are a few:
“What is essential is the whole. A look in love is panoramic”
“If you manage to become an inveterate voyeur of the lively, you make the most of all yours. Without taking it off.”
“It’s about turning into feelings inmensities that don’t feel anything and ask you to do it for them”
“Out there often to be silent is to finally call things by their name”
“We will die of an acute attack of lack of amazement”
“If you look at it, it looks at you, immensating you”
“To contemplate is to cultivate your senses. Then they cultivate your sensitivity”
This being in ambush, who is capable of transmitting so much without beating around the bush, lives to communicate and spread the “sense of wonder” to new and old generations. With each book, he bridges the gap between those who believe they are different from what surrounds them and their environment. Thanks to his enormous erudition and direct knowledge, to his experience and experience of the natural landscape and what makes it up (including us, humans), he gradually makes us assume that we are nature. Reading it gives me hope and reconciles me with my kind. And it is not little.
BEE BRAVE is a Bravanariz project aimed at promoting the biodiversity of our natural environments.
Conceived and financed by BRAVANARIZ, it is carried out in collaboration with various actors, both private (farm owners, beekeepers, scientists) as well as landscape protection associations.
MEL is our first solid perfume and the result of a long collaboration with bees, our winged harvest companions. Made from organic beeswax (from the hives installed in our Bee Brave pilot project in Can Bech de Baix) and sweet almond oil from organic farming. Formulated only with essential oils from honey plants, which serve as food for our environmental heroes. Soft and balsamic, delicately aromatic. Its warm and welcoming background will make you feel good, with yourself and with your surroundings.
MEL is our sincere tribute to these fascinating social beings who have silently taught us for years the art of combining plants and aromas. Not only are they the natural perfumers of our landscape, but thanks to their tireless collecting work, they ensure the biodiversity of our landscapes.
«One of the most inspiring and remarkable olfactory experiences I have ever had.» Lourenço Lucena (Portugal)
«The experience, with Ernesto as a guide, is highly interesting, entertaining and sensitive. Being able to see, smell and know the origin, directly, of multiple plants, from which raw material for aromas is extracted, is simply a privilege» Juan Carlos Moreno (Colombia)
«What an unforgettable day. A powerful reconnection to the very essence of life around us. We started the day as strangers and ended the day as friends.» S.Baber (U.S.A.)
«The capture we collectively made during Ernesto's workshop in January was an olfactory time machine. It had the power to transport me back to a beautiful winter's day in the Can Fares forest with new friends and new findings. Truly magical.» Wendy (U.S.A.)
«This olfactory voyage with Ernesto was a reconnection to something instinctive, an enlivening reminder to open all the senses back to nature.» Bojana J. (Barcelona)
«Last Saturday I went to one of the Bravanariz walks and I came back inspired by so much good energy and by having been in tune with nature in such an intimate way, such as smell. It is a day of living with a group of wonderful people, learning about plants and perfumes and how they are made in Bravanariz, sharing incredible food and wines, but, above all, giving you a feeling of harmony and serenity that I greatly appreciate.» Marta Sierra (Madrid)
«Fantastic day in the Albera, Ernesto transmits his great knowledge of the landscape, the plant world, and perfumes in a very enthusiastic way. A 100% recommendable experience. Excellent food.» Lurdes B. (Osona)
«The experience lived thanks to Bravanariz has left an indelible mark on my brain and my heart and of course on my nose. Never again without smelling one of their magical perfumes, they create a positive addition!» Claudia (Cadaqués)
«It has been incredible to see how an essential oil is created thanks to an explosion.» Ángela, 7 años (Cadaqués)
«Unforgettable experience and highly recommended. It is a formidable start to introduce you to the olfactory world. The day flies by. Frankly good and attractive staging. A 10 out of 10!» I.L.B. & Y.C.V. (Barcelona)
Every year, we create a series of olfactory experiences open to the public to share our personal creative process: the OLFACTORY CAPTURE.
It can be in the form of an Intensive Workshop (more technical) or as a more playful experience of immersion in the landscape through smell, which we call Walks.
In all of them, you will have the opportunity to practice the artisan processes of harvesting and distillation of aromatic plants, elaboration of essential oils, tinctures and hydrolates, as well as some of the best kept secrets of traditional perfumery.
You will learn about the plants that give the landscape its aromatic personality and you will discover a new way of relating to the environment.
The dates and modalities are published at two times of the year.
In January, the February-March Intensive Workshops and the spring-summer Walks. In September, the October-November Walks. If there is any scheduled activity, you will have the date and modality below.
We capture the essence of any natural environment that you choose. The aroma of your region, the perfume of your farm or that of the landscape that you contemplated years ago from the window of your room, in that summer house. But not only that, we can also capture the fragrance of a lived experience, a party, a house full of memories, of a workshop or work space. As long as it is based on natural essential oils, we can design your personalized perfume and capture the fragrance of what matters to you.
Perfume SON BRULL. Creation of an exclusive perfume for a Relais & Châteaux in Pollensa (https://www.relaischateaux.com/es/espana/sonbrull-mallorca-pollenca), on the island of Mallorca. Made with the most abundant plants on the estate and capturing the aroma of its deeply Mediterranean landscapes.
INCAVI project. Five olfactory captures for five wineries in five Destinations of Origin (D.O’s) in Catalonia. In this commission from INCAVI, we traveled to five wine regions to capture the aromas of the plants that influence the territory and the wines of five very unique wineries.
Casa Cuervo. After the success of our ESSAI/Olfactori Digression, inspired by the farm of our creator’s father, we were commissioned to create a perfume, this time, with the plants collected on the farm, to capture the essence of this corner of the Extremaduran landscape.
We design tailor-made olfactory experiences adapting to your needs. From capturing the aromatic essence of a private garden, to an aromatic walk in a city. Talks, multi-sensory installations, natural perfumery courses for business groups or team building events. Whether you are a private group or a company, we will put together all our knowledge about plants and their aromas, in addition to enormous creativity, to create an unforgettable and transformative olfactory experience for you.
Tell us what your idea is, and we will make it come true.
BRAVANARIZ creates tailor-made olfactory experiences and bespoke perfumes that capture the essence of a place or a specific experience. From an exclusive perfume for a Relais Chateau to an olfactory walk in a private garden. Each new project, for us, is an exciting creative journey that stimulates us to seek and discover exclusive and original olfactory proposals that capture the aromas of nature and landscapes.
Objetive # 1
The main idea is to combine minimum intervention with maximum mutual benefit. We have to let Nature do her thing. We are just there to assist and
-The first important thing is to recover the optimal state of the Prat de Dall. For this reason, we have to remove the poplar trees and clean away brambles and other bushes. We also need to cover the holes from fallen trees in order to level the ground well, so that it can be mowed.
-Along with this cleaning work, we will place the hives. Not on the prat de dall, but some 500m away (limit of the usual minimum radius of action for honey bees) , on a shrubland of aromatics, so we also give a chance to all the other pollinators to also take advantage of the prat de dall’s biodiversity.
Objetive # 2
-Monitoring and maintenance of both lines of action: the hives (health of the bees, quantity and quality of the honey) and the prat de dall (variety of flora, mowing quality).
Become a donor meadow
Due to its characteristics, the Prat de Dall from Can Bec could become a perfect
donor meadow. Then, in collaboration with Prats Vius, we would collect its seeds in order to help restore other prats de dall in the area and use this location as a project showcase.
Replicate the project
After collecting enough data (2-3 years), we would love to replicate the project in other properties, making the necessary adjustments based on each propert
If you want to collaborate financing the project ,you can buy some of the garments that we have designed for it. You have a t-shirt and two different models of cap. The entire profit will be used to cover the expenses derived from the actions, monitoring and management of the Bee Brave project. Furthermore, you will help to gove it more visibility. Many thanks for your
Near Agullana (Alt Empordà), almost near the French border, in the Les Salines Mountains, we found an abandoned Prat de Dall, now covered with poplar trees. The presence of these trees caught our attention, since they usually need humid soils. The first botanical studies made by Joan Font (a biology professor
at Girona University) confirmed our intuitions, and they exceeded our expectations. The richness of its biodiversity is outstanding. We convinced the owner to join the project and started the cleaning work to accommodate our first organic bee hives and recover the prat de dall.
Bee Brave starts from a basic idea. If there are flowers, then there are bees. And if there are more bees, there will be more flowers, and thus more plants. This, for thousands of years, has been one of nature’s most beautiful feedback cycles. However, excessive human ambition is changing this equilibrium and breaking the
cycle. BEE BRAVE wants to restore this cycle, even if only locally, focusing on two parts of the equation: the bees and their habitat here.
Bee Brave recovers semi-natural habitats of great biodiversity and in regression in the Empordà, called Prats de Dall (Mowing Meadows). The action focuses on the adaptation of the Prats de Dall and subsequent follow-up. This is how we ensure the health and good nutrition of the ecological hives that we have installed there. And on the other hand, these bees help with their pollination task, the recovery and maintenance of this semi-natural habitat.
“The idea is simple: give a bit back to the landscape that gives us so much. It is
a gesture of gratitude. While the landscape does not need us to be what it is,
the landscape builds us and shapes us much more than we recognize. We owe a lot to our natural environment. Being aware of that is already a first step. BEE BRAVE is Bravanariz’s humble way of going one step further.”
Ernesto Collado, CEO & Found